Consulting – Sales & Marketing

Sales and marketing projects are all about growing your revenue and profitability. And while the project worksteps for supply chain projects are usually straightforward to identify, this is less so for sales and marketing projects. It requires a high degree of expertise and experience to properly design and execute a successful sales and marketing project. Aurelis Consulting is your strong partner to help properly design and execute your projects. Our senior staff have many decades of experience both as consultants from the outside and as employees of motor vehicle companies from the inside. We will help you design a solutions that are strategically sound, relevant and implementable.

Selected examples (not exhaustive) are shown below. Ask us to share our full portfolio of project capabilities in an in-person visit to your offices.

Business Model Design

As an example of a very strategic project, we help our clients to review their current business model and re-design aspects of the business model. Never before has there been such rapid change, never before have there been so many disruptive threats to the aftersales business model. Aurelis can help OEMs plan their aftersales strategy with a view to the short, medium and long term. While projects vary in nature, this could include an evaluation of the current business model as well as future trend analysis.

Channel Strategy

Many aftersales organizations still struggle with meeting the needs of the different aftersales channels. In the worst case, they may even use a one-size-fits-all approach. Aurelis can help companies design an approach tailored to the needs of each channel: dealer sell-in, retail end-customer, trade business, fleet channel, body and paint, eCommerce. No more one-size-fits-all approaches, no more pan-regional programs without the necessary consideration for relevant differences. Our team of strategic and local experts routinely assists OEMs in designing trade strategies, fleet programs, body and paint programs, etc.

Customer Retention

What makes for loyal customers in aftersales? What role does satisfaction play? How can motor vehicle OEMs increase their customer loyalty? These questions and their interrelationships are the subject of this project. Aurelis Consulting helps OEMs measure, diagnose and then boost customer retention in the financially most impactful way. Approaches are tailored to countries and to customer clusters. The solutions offered to customer retention are not the result of standardized project templates that are repeated at each client (“copy-paste”) — instead, Aurelis designes a custom solution for each client. Our projects include a high level of strategic thought and assessment of each client’s unique situation.

Spare Parts Pricing

Without a doubt Aurelis is one of the leading consultancies in the world in the area of spare parts pricing. Our breadth and depth of experience as well as our thought leadership make us a formidable partner for motor vehicle OEMs. We help our clients improve the way they handle spare parts pricing including strategy, operations, organization and technology. Our work includes comprehensive re-design efforts as well as surgically targeted improvements. Our projects routinely deliver dramatic improvements to the bottom line.

Performance Evaluation

Use Aurelis Consulting to take stock of your current organization, processes and outputs. Aurelis’ consultants visit you on-site to analyze every aspect of your aftersales business. We use structured checklists to diagnose your level of excellence in each business area and then provide you with a commentary on strengths and weaknesses.