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Almost every textbook on pricing practices will talk about price elasticity. The concept of using price elasticity in aftersales is controversial, however. Aurelis Consulting can help you understand where and how the concept of elasticity can be applied, and how to apply it properly.
This document contains a refresher of how the concept of price elasticity is defined and calculated. For those new to the discipline of aftersales pricing, or for those simply in need of a refresher, this PDF provides a quick summary of the concept.
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Reports from Aurelis consulting may not be re-sold, shared with outside third parties or published into the public domain. Media, government, academic, and financial institutions that wish to publish excerpts should please contact Aurelis Consulting.